In each book that I create I pour my soul into every written word. If it feels boring when you write, it will read boring to others. Take time to consider what your thoughts are on the subject and stop until you find your hook of enthusiasm! Stop immediately! Step away for however long it may take because without passion and fire, it will not move anyone. If your main goal is the "big payday" it's not a desire. Write from your gut and write with no preconceived expectations. Write with purpose!